Autoquip Receives Industry Award – Third Year In a Row
By Julie Rice
Julie Rice
Marketing Manager
As Marketing Manager at Autoquip, I am passionate about driving lead generation and delivering measurable results that fuel business growth. With extensive experience in marketing our custom lifting solutions, I have successfully executed impactful strategies across website development, digital marketing, trade shows, and product promotion. My focus is on showcasing Autoquip’s innovative solutions that enable our customers to enhance efficiency, productivity, and operational excellence.
Articles by Julie Rice
Autoquip’s New Logo Reflects Our Company’s Focus
By Julie Rice
Responsibilities of Owners/Users for Autoquip Lift Equipment
By Julie Rice
Autoquip Improves Gates for VRCs by Using Chain Drive Design
By Julie Rice
Autoquip Attends International Paris Airshow
By Julie Rice
Autoquip Promotes Julie Rice to Marketing Manager
By Julie Rice
Autoquip to Exhibit at the International Paris Air Show June 19 -25
By Julie Rice
Autoquip & OSCO Controls to Exhibit at OTC Houston
By Julie Rice
Autoquip Celebrates 70th Anniversary
By Julie Rice
Autoquip Announces Participation in MHEDA Showcase 2017
By Julie Rice
Collin Prock Promoted to Operations Manager of OSCO Controls
By Julie Rice
Michael Merritt Promoted to Production Manager
By Julie Rice
Julie Rice's Credentials & Experience
38+ Years of Experience
Proven track record in marketing strategy, lead generation, and product promotion for industrial lifting solutions.
Education & Certifications
Bachelor of Science, Advertising
Industry Experience
Marketing leader with nearly four decades of experience spanning consumer brands, retail, hospitality, travel, entertainment and industrial manufacturing. My career has evolved from national media buying and strategic media planning for major consumer brands to leading integrated B2B marketing for complex engineered products and manufacturing solutions. This broad background gives me experience across brand strategy, media, digital marketing, product marketing, content development, agency management, trade shows and sales support, with a consistent focus on connecting marketing strategy to business objectives and customer needs.
Achievements & Responsibilities
Advanced Autoquip’s marketing strategy from a more traditional approach toward an integrated digital marketing model, partnering with agency teams across website strategy, SEO, paid media, content, analytics and emerging AI-search initiatives while building stronger processes for lead tracking and performance measurement.