American Single Arm Lift & Tilt Peanut Dumper
By Julie Rice
Julie Rice
Marketing Manager
As Marketing Manager at Autoquip, I am passionate about driving lead generation and delivering measurable results that fuel business growth. With extensive experience in marketing our custom lifting solutions, I have successfully executed impactful strategies across website development, digital marketing, trade shows, and product promotion. My focus is on showcasing Autoquip’s innovative solutions that enable our customers to enhance efficiency, productivity, and operational excellence.
Articles by Julie Rice
Bascule Bridge and Scissor Lift Combination for Inaccessible Dock Location
By Julie Rice
Truck Leveler Provides Efficient Access to Dock Loads
By Julie Rice
Powered Turntable for Metal Sculpture
By Julie Rice
Freight Lite Beer Butler for Local Beer Bar and Eatery
By Julie Rice
Non-Fixed Tilter with Independent Sides – Lays Flat
By Julie Rice
Freight Lift for Dogs 4 Diabetics Training Center
By Julie Rice
Tilt & Turn Scissor Lift on Powered Transport Base
By Julie Rice
Work Platforms for Automated Welding Stations
By Julie Rice
Extra Narrow Double Long Scissor Lift for Conveyor Process
By Julie Rice
XLR Zero – Ground-level Loading Dock
By Julie Rice
Work Platform Lift with Custom Handrail Configuration
By Julie Rice
Julie Rice's Credentials & Experience
38+ Years of Experience
Proven track record in marketing strategy, lead generation, and product promotion for industrial lifting solutions.
Education & Certifications
Bachelor of Science, Advertising
Industry Experience
Marketing leader with nearly four decades of experience spanning consumer brands, retail, hospitality, travel, entertainment and industrial manufacturing. My career has evolved from national media buying and strategic media planning for major consumer brands to leading integrated B2B marketing for complex engineered products and manufacturing solutions. This broad background gives me experience across brand strategy, media, digital marketing, product marketing, content development, agency management, trade shows and sales support, with a consistent focus on connecting marketing strategy to business objectives and customer needs.
Achievements & Responsibilities
Advanced Autoquip’s marketing strategy from a more traditional approach toward an integrated digital marketing model, partnering with agency teams across website strategy, SEO, paid media, content, analytics and emerging AI-search initiatives while building stronger processes for lead tracking and performance measurement.