Explosion Proof Turntable
By Julie Rice
Julie Rice
Marketing Manager
As Marketing Manager at Autoquip, I am passionate about driving lead generation and delivering measurable results that fuel business growth. With extensive experience in marketing our custom lifting solutions, I have successfully executed impactful strategies across website development, digital marketing, trade shows, and product promotion. My focus is on showcasing Autoquip’s innovative solutions that enable our customers to enhance efficiency, productivity, and operational excellence.
Articles by Julie Rice
Portable Scissor Lift Cart with One Touch Control System
By Julie Rice
High Travel Scissor Lift for Large Air Craft Components
By Julie Rice
Series 35 Double Long Scissor Lift for Coil Inspection
By Julie Rice
High Travel Scissor Lifts Integrate Fuselage Assembly System
By Julie Rice
Mobile Mezzanine Lift for Aerospace Assembly Line
By Julie Rice
Series 35 Quad Long Assists Tractor Loading
By Julie Rice
Series 35 Scissor Lift Used to Move Caskets
By Julie Rice
Mega Tilter: Upends Coil Spools 90 Degrees
By Julie Rice
Manually Operated Scissor Lift for Precise Placement of Jet Fuel Pod
By Julie Rice
Equine Surgical Lift Table
By Julie Rice
High Capacity Scissor Lift Used for Glass Manufacturing
By Julie Rice
Julie Rice's Credentials & Experience
38+ Years of Experience
Proven track record in marketing strategy, lead generation, and product promotion for industrial lifting solutions.
Education & Certifications
Bachelor of Science, Advertising
Industry Experience
Marketing leader with nearly four decades of experience spanning consumer brands, retail, hospitality, travel, entertainment and industrial manufacturing. My career has evolved from national media buying and strategic media planning for major consumer brands to leading integrated B2B marketing for complex engineered products and manufacturing solutions. This broad background gives me experience across brand strategy, media, digital marketing, product marketing, content development, agency management, trade shows and sales support, with a consistent focus on connecting marketing strategy to business objectives and customer needs.
Achievements & Responsibilities
Advanced Autoquip’s marketing strategy from a more traditional approach toward an integrated digital marketing model, partnering with agency teams across website strategy, SEO, paid media, content, analytics and emerging AI-search initiatives while building stronger processes for lead tracking and performance measurement.